Beyoncé And Adidas Reveal New IVY PARK Collection “IVYTOPIA”
As Beyoncé prepares for her musical Renaissance, Queen Bey’s IVY PARK athleisure fashion line and adidas have revealed a brand new collection. The adidas x IVY PARK “IVYTOPIA” collection has been unveiled to include a variety of neons, florals, and metallics.
Described as a journey to discover one’s own nirvana, IVYTOPIA includes performance gear, footwear, and accessories. In alignment with previous IVY PARK collections, the new merchandise comes in inclusive and gender-neutral sizing in fashion styles.
Supermodels Irina Shayk, Joan Smalls, Harvey Newton-Haydon, Adut Akech, and Alva Claire bring IVYTOPIA to life in the campaign.
“At its core, the concept is about finding healing through connection and sharing one another’s dreams of escape to IVYTOPIA, whether that’s simply daydreaming or going on a road trip,” explains a press release.
Items include a large selection of fashion, swim, and activewear for kids of all ages with prices ranging from $30– $120. For adults, clothing is available in sizes XXXS-XXXXL and ranges in price from $30 to $200.
IVYTOPIA launches online at adidas.com on July 21st and July 22nd in select stores, globally. Check out images of the campaign below.
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