Justin Bieber has hit out at H&M over its new merch collection that features him. The Canadian singer branded the products as 'trash' and told his millions of fans not to buy them.
He shared a series of stories on his Instagram account on Monday, claiming H&M created the collection without his permission or approval. He posted: "I didn't approve any of the merch collection that they put up at H&M... all without my permission and approval SMH I wouldn't buy it if I were you."
The 28-year-old, who is married to American model Hailey Bieber, followed the story with another rant, telling his 270 million followers: "The H&M merch they made of me is trash and I didn't approve it don't buy it."
The new collection - which features the star's face - includes bags and jumpers. It is not the first time he has appeared on the brand's clothing.
H&M responded to the claims saying they followed the usual approval procedures. A spokesman said: "As with all other licensed products and partnerships, H&M followed proper approval procedures."