On Monday, Nov. 22, 2021, Target CEO Brian Cornell communicated to all Target team members that Target stores will be closed on Thanksgiving Day moving forward.
Background: In response to the pandemic and to minimize crowding in its stores, Target closed its doors on Thanksgiving Day in 2020 and 2021. During that time, the retailer also introduced a completely reinvented approach to the holiday selling season, spreading out savings over the course of several weeks versus a condensed timeframe, and introducing its enhanced Holiday Price Match Guarantee, signaling to guests that they are getting the best deals no matter when they shop.
Feedback from the Target team and guests has been very positive, giving the retailer confidence that its business model will continue to meet the needs of all families.
A small percentage of Target’s workforce will continue to work on Thanksgiving Day. Those team members play a key role in Target’s readiness to deliver for guests during the holidays. Target works early in the season to understand the scheduling preferences of all team members, and team members who work on Thanksgiving Day receive holiday pay.
For more on Target’s holiday plans and media assets, visit the Holiday Press Hub.
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Target Media Hotline (612) 696-3400 press@target.com
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