Tiffany & Co., enjoying a renaissance under LVMH Moët Hennessy Louis Vuitton ownership, has tapped Beyoncé for a second advertising campaign with fierce fashion imagery that resembles the album art from her latest release, “Renaissance.”
The music superstar, who appeared alongside her famous husband Jay-Z in a major Tiffany campaign last year, returns solo wearing custom clothes by LaQuan Smith, Graham Cruz, Michael Challita and others — plus “pinnacle expressions” of Tiffany’s iconic fine jewelry lines Tiffany T, Tiffany HardWear, Tiffany Knot and Tiffany Lock. She also dons select Tiffany pieces by Jean Schlumberger and Elsa Peretti.
Photographed at Hangar Studios in Los Angeles by Mason Poole, the global campaign breaks on Tiffany’s social channels later Friday and soon in October magazines.
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