Exclusive: Storm Reid Launches New Balance Sneaker Collaboration Inspired by Atlanta’s Y2K Fashion
New Balance x Storm Reid CT302 sneakers© Provided by Footwear News
New Balance and Storm Reid are taking their partnership to the next level with the debut of a new collaborative sneaker.
The actress, who was just nominated for an Emmy for her work on the HBO series “The Last of Us,” has been a New Balance brand ambassador since October 2021 and has starred in numerous campaigns for the athletic brand. Now, the “Euphoria” star is launching her first signature sneaker with the brand, the New Balance x Storm Reid CT302 on Aug. 4.
Reid, who is an avid sneaker fan, told FN in an exclusive interview that the process of creating her first shoe with New Balance has been “surreal” and feels “blessed” to be a part of the company’s family.
“I’ve always loved sneakers,” Reid admitted while on a Zoom call from Turks & Caicos a day before her 20th birthday. “Actually, my ultimate dream was to design my own sneaker one day. But I had no idea this would happen so soon. I thought this would come later down the line. But I’m very grateful and excited about this opportunity.”
The unisex sneaker, which will launch exclusively in North America for $100, features uppers made with nylon underlays and suede overlays, a rubber outsole and custom Storm Reid branded tongue label, sockliner and lace aglets.
A surprise “1720” is also hidden “somewhere” on the shoe, a personal element that nods to her faith, which Reid noted she wants fans to find on their own. Her favorite shade of blue is also featured on the model via the “N” logo on the side of the upper as well as the tongue label.
When designing the shoe, the “Missing” star said she was inspired by her hometown of Atlanta, Ga., and the fashion that was popular there in the early 2000s. “I really wanted the shoe to represent me,” Reid said. “I wanted it to serve as an ode to my hometown of Atlanta, my faith and just who I am as a person. You know, the main things that make up Storm. I think we did that successfully in the end.